So of all the brands my girls have worn since they were born – and believe me, the combination of fashionista mother and kids fashion blogger has meant exposure to many, many brands – ilovegorgeous would have to be their total favourite. Launched in 2006 and by friends Sophie and Lucy – it has grown into a brand with a £2 million annual turnover, a strong celebrity following and international sales from top stores around the world from Selfridges in London to Barneys in New York.
I can’t explain why other than when their have worn their dresses, they feel really, well, gorgeous, and kind of proud of themselves. They waft around with their little heads raised high. It’s how you want your girls to feel. Confident. Good about themselves. Here they are twirling age 4.