Margherita Kids

If I had a penny for every new mother who launches a new (insert:clothing, accessory, beauty, food) line as they just “could not find the (insert:clothing, accessory, beauty, food) I was looking for/needed”, I would be a very wealthy lady. And then POUFFF – a year, maybe 2 later – they are gone.

margherita missoni margherita kids fashion boys girls baby nordstrom (5)

But sometimes, just sometimes, you know you are looking success in the face. Like in this case, when a beautiful, young mother (like moi…) who just happens to be part of the brilliant, super successful fashion family Missoni (errr..not like moi) – Margherita Missoni, launches her eponymous kids fashion line Margherita Kids. Let us look…

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Don’t be Blue – Wear Bamboo

Lots of kids and babies suffer from Eczema. It feels horrible, looks horrible and is very, very sensitive to materials. A problem anyway, and a definite problem stylewise.

When her son Frankie developed eczema, mum Amanda decided to develop a product that her boy could wear, that looked stylish, felt good and didn’t cost the earth. Lucky for Frankie – and everyone else, Amanda and her business partner Judith had worked for years in fashion, for brands including Warehouse, House of Fraser and Whistles.

And so Panda and the Sparrow was born – a stylish line of baby and kids clothing made entirely from bamboo.

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And let me tell you – it’s not hippyish or happy clappy. Or, what I would have been most concerned about – vile. Check it..

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River Island Mini

I have a treat for all you mums and dads of little babies and toddlers. Well, after pregnancy, birth, nighttime everything and daytime everything – you deserve something nice. And here I am to give it to you. I present – River Island Mini.

New Launch River Island Mini Baby Toddler Fashion (1)

Now those mums with older kids are well familiar with the ability to pop into River Island and pick up a high fashion piece for your kid without it costing very much. And now new/newer mums can get in on the action for their babies and toddlers. There are 100 pieces in all costing from £6-£20. Here are some of my faves.

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New Season Shopping List

Spring is in the air – and who better to take us though what you need in your kids wardrobes this Spring/Summer than a very big store with a very big, very amazing kids department – Selfridges. Here’s their hand picked list by Selfridges Kidswear and Toy Buyer (dream job anyone??) Jessica King. Oh we do so like to go the extra style mile for our readers.

Arguably – Selfridges is one of the few places that has more stylish kids clothes than my own girls wardrobes.

So guys – stick those woolies at the back of the wardrobe and let’s jump feet first into Spring.

1. Statement sweats

Selfridges Spring Summer 2014 Edit Kids Fashion (15)

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