New Kids Brand Alert – Outside The Lines

We do love a new brand. Addendum. We do love a stylish new brand. And today, we have one of those rare beasts and it is EPIC.

outside-the-lines-kids-girls-fashion-accessories-aw16

Outside the Lines is a new girlswear brand offering a “carefully considered” clothing collection for girls age 3-10.

And considered it is. From the soft muted colours, to the understated luxurious materials, and of course the details. It’s all about the details. The trims, the little twists on wardrobe staples like the Breton top with foil collar, the tutu with a beautifully beaded waistline. Yummy.

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Angel & Rocket

If I had £1 for every person that became a parent and decided there was nothing to dress their kids in and so they decided to launch their own line – I would be buying a LOT more handbags than I do right now.

However, the reality is that simply being a fussy parent does not give you the credentials to make it in the world of kids fashion. Most of the time.

Angel&Rocket New Brand Launch Kids Fashion Clothing Accessories (16)
Freckle Print Dress £45

Step in Philippa Cloete, formally of Next, Marks & Spencer and Topshop, where she worked as a Buyer through to Head of Buying for over 15yrs. Cloete brings her wealth of knowledge and experience in fashion, as well as her experience of being a mother of two girls, to create a carefully edited collection for AW14, with her newly launched brand Angel & Rocket.

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