Kidswear Buying Tips from the Top!

Now I don’t like to do things by halves darlings. No siree. I went straight to the TOP for you. The fabulous Torly Grimshawe – Head of Childrenswear at HARRODS shares her TOP TIPS for buying kids clothes with me. And now, you. Enjoy!

One of the Wonders of the (shopping) World - Harrods

MOI: What’s your kids’ style mantra/rules? 

TORLY: Kids clothing should always be fun. Dressing up for children is a wonderful way to explore their identity whilst growing up and express their style, reflecting their individual personalities.

MOI: Have you seen a shift in people’s buying habits vis a vis designer kids clothes over the last few years?

TORLY: In recent years, we have seen a great emergence in prominent fashion houses expanding their ranges and creating beautiful children’s clothing. Customers have definitely responded to this and increasingly are investing in key seasonal pieces and buying into the high fashion trend led items which feature fabrics from many of the adult mainline RTW collections.

MOI: Which are your labels to watch?

TORLY: Marni childrenswear has just arrived at Harrods this season and is absolutely adorable. Block colour dresses and printed knitwear perfectly embody the fun spirit of the brand. We are also excited to see the development and growth of collection for Lanvin and Fendi, and strength of Chloe.

MOI: Which country would you say is the most style leading in terms of kidswear?

TORLY: French style is super chic, Dior’s collection is beautiful, Lanvin is divine and we are introducing Bonpoint this autumn. Whilst Italian children always seem amazingly well dressed and the country has produced some fantastic specialist children’s labels such as I Pinco Pallino, Monnalisa and Simonetta. We carry all these brands in store and I’m always impressed by the beautiful and stylish designs that they create each season.

MOI:  Do you believe in mixing it up – designer and high street?

TORLY: Absolutely, children grow so fast and whilst it’s great to invest in designer pieces for special occasions, it definitely makes sense to mix them with fun and affordable items from the high street.

MOI: How do you dress your own kids?

TORLY: I love to mix high street with fashion – Monnalisa and Pinco Pallino for my little girl for special occasions and Ralph Lauren is a must for the boys.

MOI: What sets Harrods kids department apart from other stores and department stores?

TORLY: Harrods offers an extensive selection of childrenswear for boys and girls, bringing together the most premium designer brands available. Each season our buyers handpick exclusive key pieces from the collections to ensure we have an unrivalled offer within store, alongside a fantastic assortment of fun and accessible brands. Strong accessories will be available to complete outfits with beautiful shoes for all occasions.

MOI: Do you have any scoops for us regarding the department? Is anything exciting planned now they have revamped the Toy Kingdom?

TORLY: This Autumn/Winter Childrenswear at Harrods will be expanded to over 66,000sq ft to create one of the largest destinations for mini fashion in the world. Situated on the Fourth Floor, Childrenswear will encompass eleven rooms which will be completely transformed!

MOI: What are your three key pieces for Autumn/Winter 2012? 


1) This exclusive Burberry dress is completely stunning and perfect for party season. 

Burberry Kids Dress Harrods
Exclusive Burberry Trench Dress £999 (well, we can dream...)

2) We have an exclusive collaboration with Disney this Christmas and these custom made Cinderella shoes are a definite highlight for me. Perfect for little princesses. (Have to wait for these…sorry!)

Exclusive Harrods Disney Princess Collaboration Shoes
Make all her dreams come true with these..

3) This fair-isle knit jumper is a great interpretation of a key menswear trend to stay warm this winter.

Harrods Chunky Fair Isle Knit Jumper
Harrods Chunky Fair Isle Knit Jumper £199

So people, don’t say I don’t go to lengths to feed your habit! Thank you Torly – you’ve given us all a great STYLE FIX!

Comments 2

  1. Catiouche

    Great article and very interesting to hear this from the perspective of the buyer and especially Harrods – a place to loose yourself in fashion. French chic is an inspiration behind Catiouche collections, so we feel like we are on the right track:)

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