OK OK, bear with me on this one. H&M have created an exclusive line for newborns – called Newborn Exclusive (creative…).
And not only is the collection super stylish, but each item purchased from the collection means a donation by H&M to UNICEF to provide life saving vaccines for disadvantaged children.
The 20 piece collection consists of babygrows and matching accessories in neutral colours with pops of neon here and there.
The materials used include organic cotton, wool and suede – and are supersoft to touch – just like a newborn’s skin. We’ll focus on the plus sides of babies shall we – I won’t mention the lack of sleep – the screaming and the revolting nappies….
So guys, you get stylish kids and you help disadvantaged kids. Win.Win.
Get busy! Launching online today at H&M.