New Kids Brand Alert – Outside The Lines

We do love a new brand. Addendum. We do love a stylish new brand. And today, we have one of those rare beasts and it is EPIC.


Outside the Lines is a new girlswear brand offering a “carefully considered” clothing collection for girls age 3-10.

And considered it is. From the soft muted colours, to the understated luxurious materials, and of course the details. It’s all about the details. The trims, the little twists on wardrobe staples like the Breton top with foil collar, the tutu with a beautifully beaded waistline. Yummy.

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Camille Walala x Labour of Love Kids Fashion Collaboration

Now unless you have been living under a stone, or maybe in some Amish community that has no electricity – you will have heard of the brilliant vlogger Mother Pukka. Now we know her and we like her. She is very very funny. And pretty. Actually, maybe we hate her? No, we are not that shallow. Anyway, I digress. On her hugely popular Instagram, she often seen posing in front of a rather striking graphic wall. Now that wall is why we are all gathered here today.


The wall has been painted/muralised whatever by the amazing graphic artist Camille Walala. Camille Walala is a purveyor of powerfully positive digital print. A graduate in Textile Design from the University of Brighton, her namesake brand was established in East London in 2009, where she continues to live. Yes, she is one of those hipster-types and not only is she achingly cool – her work is off the charts cool.


And now kids can get a piece of Walala action as she has created a capsule collection for Labour of Love.  It’s first brand in the UK to collaborate with Camille and they have taken her punchy signature prints and redesigned them onto their new range which is available for women, men and kids.

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Tutu Du Monde – Girls Halloween Collection

Halloween is almost here! And for those of you who find yourself supergluing a misshapen bat wing onto an old gym t-shirt the night before Halloween, this post is a warning to you – be prepared!  Now, I am not criticizing homemade costumes – if you can do it and do it well, I raise my glass to you! But for the rest of us, buying is the only way.


Why leave Halloween costumes to the last minute when you can simply order them online now and let the stress melt away? That is what I plan on doing, and Tutu Du Monde‘s beautiful Halloween collection is where I shall start, and probably end my browsing!

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