We do love a new brand. Addendum. We do love a stylish new brand. And today, we have one of those rare beasts and it is EPIC.
Outside the Lines is a new girlswear brand offering a “carefully considered” clothing collection for girls age 3-10.
And considered it is. From the soft muted colours, to the understated luxurious materials, and of course the details. It’s all about the details. The trims, the little twists on wardrobe staples like the Breton top with foil collar, the tutu with a beautifully beaded waistline. Yummy.
They have all the pieces required for a capsule wardrobe which can be dressed up or down – from the skinny jeans which have the perfect fit, to the twist-hem embellished tutu and fringed cardigan. From the tomboy, to the girliest of girls, this brand caters for girls whatever their style.
What this isn’t is a brand developed by someone who thinks that giving birth is some kind of a short cut to becoming a kids fashion designer – as I all too piteously see at many a trade fair. Sorry not sorry.
No no no. This brand has been developed by Philippa Cloete and Kate Please – both of whom have years of experience in the industry (Marks and Spencer, Next). They shared a similar vision to create a fun and comfortable girlswear collection which doesn’t compromise on quality. And crucially, it is well priced. Very.
Plus plus PLUS, if you sign-up to the newsletter you will get 15% off your first order. What are you waiting for? Get your girls super stylish now at Outside the Lines.