Now unless you have been living under a stone, or maybe in some Amish community that has no electricity – you will have heard of the brilliant vlogger Mother Pukka. Now we know her and we like her. She is very very funny. And pretty. Actually, maybe we hate her? No, we are not that shallow. Anyway, I digress. On her hugely popular Instagram, she often seen posing in front of a rather striking graphic wall. Now that wall is why we are all gathered here today.
The wall has been painted/muralised whatever by the amazing graphic artist Camille Walala. Camille Walala is a purveyor of powerfully positive digital print. A graduate in Textile Design from the University of Brighton, her namesake brand was established in East London in 2009, where she continues to live. Yes, she is one of those hipster-types and not only is she achingly cool – her work is off the charts cool.
And now kids can get a piece of Walala action as she has created a capsule collection for Labour of Love. It’s first brand in the UK to collaborate with Camille and they have taken her punchy signature prints and redesigned them onto their new range which is available for women, men and kids.
Their kidswear pieces includes tees, jackets, hoodies, leggings, harem pants and sweaters. This long sleeve top is £29.
Walala’s geometric designs and experimental approach have merged perfectly with Labour of Love’s well-constructed basics. I love this reversible bomber £110.
With monochrome and illustrative patterns at the core, the brand has created clothes that make pared down everyday dressing possible without always resorting to black.
I’m loving it. You need this. Get busy at Labour of Love.
Mother Pukka photo credit Emily Gray photo.