Now as you all know, I do so love the sound of my own voice. And I am ever so nosy. So I am really loving the side of my work that gets me to video interview some very interesting people involved in the world of kids fashion. I wrote a few months back about the impending move of ilovegorgeous into boyswear and it’s re-brand to Wild & Gorgeous to accommodate it’s new format. And today, I have for you an exclusive video interview with the founders of this brilliant brand Sophie Worthington and Lucy Enfield with some even more exclusive scoops about what’s coming next.
But first, some very tasty clothes morsels for you…
I love these fake furs so much I had to buy one in each colour for my girls. Well, it was that, or them tantruming until they were blue in the face in the shop. I went for poor, over embarrassed. Love coat in red (also available in green) £139.
If I had a son, he would look like this. OK not quite, but how much of a super stylish dude (oh god I sound like SUCH an old duffer – what is the new word??) is this guy? And the tartan is rocking. Sid trousers in red £65.
So now let’s see now what they had to say about the rebrand, how they got started, where they get inspiration, their favourite pieces and a very special scoop for us mums about what may be coming soon….
And right now, there’s a mid-season sale on where some of these items will be up to 30% off. I am just so pleased they kept the word ‘gorgeous’ in the title as that is what this brand genuinely is. And now that mums of boys can get a piece of the action, there shall be stylish kids all around. My very own utopia.