Jools Rools in the School of Cool
I’m a poet and boy do I know it! So I went on a little trip to Mothercare’s Christmas in July press event, where I caught up with the lovely Jools Oliver to chat about her first collection for Mothercare called Little Bird.
If I had a to pick a handful of words to describe the collection they would be:
HOLISTIC (not in the vile hippy way…ugh) but in that everything was singing from the same hymn sheet. Nothing was disjointed or looked out of place. From the gorgeous toadstool doorstop, to the retro style deer moneybox, to the blankets, to the mobile, to the clothes, to the buttons on the clothes – EVERYTHING had the same ‘feel’.
NOSTALGIC – the line was very inspired by Jools’ own baby and kidsclothes. Her mother kept a lot of them for Jools to give to her own children. There was a definite nod to vintage styles, patterns and textures in the collection.
RETRO – there was a retro feel to some of the clothes. These were my personal fave’s.
VALUE – I could weep giant tears at the prices. Prices start from £7! SUCH good value for the sheer quality and design.
Enough chat from me – let my top picks from the collection do the talking…
- Jools’ own winceyette gown that inspired the collection
- Cute Logo. Love the Rainbow.
- Retro splendour tee.
- Check the detail even at floor level – socks!
- Skater girl. Great colour, velvety feel.
- Great blazer that can be styled up with decorative patches
- Love the toadstool logo detail on this polo
- Retro Boys Puffer Gilet – LOVE LOVE LOVE
- Great campaign image
- Mobile cuteness
- Great campaign styling
- Plush retro-look deer rattle
- These rainbow PJ’s are on my wish list!
Nice no? And there’s MORE MORE MORE! At KSJ we like to dig deeper than that! Here’s what Jools had to say to moi about her kids’ style and styling her kids too! Watch and learn…
So, my lovelies, what I’ve learnt today is that Jools Oliver is lovely, pretty, amazing figure (after 4 pregnancies), a talented designer, yummy mummy, stylish, married to a good cook……..er, I hate her…….;0)
NOTE NOTE NOTE: LITTLE BIRD LAUNCHES IN MOTHERCARE NATIONWIDE AND ONLINE ON AUGUST 17TH! Get busy! I will….
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Jul 05, 2012 @ 12:37:27
LOL She is perfect
Nice post
Jul 05, 2012 @ 17:46:39
Agreed! And thank you x
Jul 05, 2012 @ 23:36:30
Oh my gosh Lady. Amazing! Love her. Love the collection and even if i wouldn’t buy it all i thin k there is something for everyone. Well done Jools!
Jul 06, 2012 @ 08:55:09
I agree. ‘Tis a job very well done. Thanks! x